Nike chose colin kaepernick the nfl free agent quarterback whose kneeling during the national anthem in protest of police shootings of unarmed black men ign.
Just do it kaepernick nike.
That moment is now as he becomes the face of the company s 30th anniversary of the just do it campaign.
By alex abad santos sep 24.
The two minute commercial highlights superstar athletes lebron james serena williams and others and touches on the.
The just do it campaign allowed nike to further increase its share of the north american domestic sport shoe business from 18 to 43 from 877 million to 9 2 billion in worldwide sales from 1988 to 1998.
Nike had been paying colin kaepernick all along waiting for the right moment.
Nike commemorated the 30th anniversary of its iconic just do it campaign with ads featuring embattled nfl player colin kaepernick a move that immediately raised controversy online.
The kaepernick gamble has turned into a big win.
Kaepernick nike ad sparks support outrage 02 55.
Nike s colin kaepernick ad sparked a boycott and earned 6 billion for nike.
Former san francisco 49ers quarterback colin kaepernick has been tapped as one of the faces of nike s 30th anniversary just do it campaign.
In many nike related situations just do it appears alongside the nike logo known as the swoosh.
Nike delivers innovative products experiences and services to inspire athletes.
Nike ad just do it 30th anniversary campaign colin kaepernick commercial.