Just Do It Kaepernick

In september former 49ers quarterback colin kaepernick became the new face of nike s just do it campaign.

Just do it kaepernick.

That moment is now as he becomes the face of the company s 30th anniversary of the just do it campaign. The just do it campaign allowed nike to further increase its share of the north american domestic sport shoe business from 18 to 43 from 877 million to 9 2 billion in worldwide sales from 1988 to 1998. In many nike related situations just do it appears alongside the nike logo known as the swoosh. Just do it the sacrifice in question is a reference to kaepernick s kneeling protests against police brutality before nfl games.

Kaepernick nike ad sparks support outrage 02 55. Kaepernick s deal with nike for the 30th anniversary of the just do it campaign was the most polarizing issue in sports this week prompting heated debate on several topics including athletes. Nike has unveiled its first just do it ad narrated by colin kaepernick. We look back at the history of the three word phrase.

The kaepernick gamble has turned into a big win. Former san francisco 49ers quarterback colin kaepernick has been tapped as one of the faces of nike s 30th anniversary just do it campaign. The two minute commercial highlights superstar athletes lebron james serena williams and others and touches on the. Nike had been paying colin kaepernick all along waiting for the right moment.